From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations...(展开全部)

From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations...(展开全部)

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain ...(展开全部)

乔纳·伯杰（Jonah Berger），现任宾夕法尼亚大学沃顿商学院市场营销学教授。他在全球知名学术刊物上发表了大量关于营销学的文章，另有诸多广受欢迎的文章登载在《纽约时报》《华尔街日报》《华盛顿邮报》《科学》《哈佛商业评论》《连线》《商业周刊》和《快公司》等刊物上。他的研究及想法被《纽约时报》杂志评为年度最佳新概念之一。伯杰在学术和教学上都获得了诸多的荣誉，其中包括沃顿商学院授予的“钢铁教授”称号。 社会影响如何发生作用，如何让产品、思想、行为流行开来，伯杰教授长期致力于研究这些人类行为背后的隐秘因素和作用机制。 为何某些事物会像病毒一样迅速流行开来，而其他事物却未能如此？为何某些产品、思想、行为会得到更好的口碑？乔纳·伯杰教授研究了这些问题背后的行为科学，研究人们如何做出决定，思想和行为如何流行开来，以及社会影响如何对人类的行为产生作用。

凯文·凯利（Kevin Kelly，1952～，人们经常亲昵地称他为 KK），《连线》（Wired）杂志创始主编。在创办《连线》之前，是《全球概览》杂志（The Whole Earth Catalog，乔布斯最喜欢的杂志）的编辑和出版人。1984年，KK发起了第一届黑客大会（Hackers Conference）。他的文章还出现在《纽约时报》、《经济学人》、《时代》、《科学》等重量级媒体和杂志上。 凯文·凯利被看作是“网络文化”（Cyberculture）的发言人和观察者，也有人称之为“游侠”（maverick）。

凯文·凯利（Kevin Kelly，1952～，人们经常亲昵地称他为 KK），《连线》（Wired）杂志创始主编。在创办《连线》之前，是《全球概览》杂志（The Whole Earth Catalog，乔布斯最喜欢的杂志）的编辑和出版人。1984年，KK发起了第一届黑客大会（Hackers Conference）。他的文章还出现在《纽约时报》、《经济学人》、《时代》、《科学》等重量级媒体和杂志上。 凯文·凯利被看作是“网络文化”（Cyberculture）的发言人和观察者，也有人称之为“游侠”（maverick）。

Why do kids born in the summer get diagnosed more often with A.D.H.D.? How are marathons harmful for your health, even when you’re not running? What do surgeons and salesmen have in common? Which annual event made people 30 percent more likely to get COVID-19? As a University of Chicago–trained economist and Harvard medical school professor and doctor, Anupam Jena is uniquely e...(展开全部)

Why do kids born in the summer get diagnosed more often with A.D.H.D.? How are marathons harmful for your health, even when you’re not running? What do surgeons and salesmen have in common? Which annual event made people 30 percent more likely to get COVID-19? As a University of Chicago–trained economist and Harvard medical school professor and doctor, Anupam Jena is uniquely e...(展开全部)