From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations...(展开全部)

From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

凯文·凯利（Kevin Kelly，1952～，人们经常亲昵地称他为 KK），《连线》（Wired）杂志创始主编。在创办《连线》之前，是《全球概览》杂志（The Whole Earth Catalog，乔布斯最喜欢的杂志）的编辑和出版人。1984年，KK发起了第一届黑客大会（Hackers Conference）。他的文章还出现在《纽约时报》、《经济学人》、《时代》、《科学》等重量级媒体和杂志上。 凯文·凯利被看作是“网络文化”（Cyberculture）的发言人和观察者，也有人称之为“游侠”（maverick）。

Why do kids born in the summer get diagnosed more often with A.D.H.D.? How are marathons harmful for your health, even when you’re not running? What do surgeons and salesmen have in common? Which annual event made people 30 percent more likely to get COVID-19? As a University of Chicago–trained economist and Harvard medical school professor and doctor, Anupam Jena is uniquely e...(展开全部)

埃利泽·斯滕伯格(Eliezer Sternberg)，塔夫茨大学医学博士，耶鲁-纽黑文医院住院神经科医生，具有神经科学和哲学的学术背景，出版有《你是机器吗：脑、心灵及何为人类》《大脑让我这么做》等著作，并有多篇学术论文发表于认知神经科学领域优秀期刊。 高天羽，笔名“红猪”，长期任《环球科学》杂志与果壳网翻译，出版译作有《遥远地球之歌》《鱼为什么放屁》《世界为何存在》《恶的科学》《打开一颗心》等二十余本。

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behavi...(展开全部)

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behavi...(展开全部)

The genesis of the universe elegantly explained in a simple theory based on just six numbers by one of the world's most renowned astrophysicists.

The genesis of the universe elegantly explained in a simple theory based on just six numbers by one of the world's most renowned astrophysicists.